Recall is the keyword that defines the success of Ads in measuring their impact on the Janta Janardhan......And the the competitive price war in the telecom industry in India is pushing the marketiung teams hard to keep up the sales .......New brands ,new offers and changing customers.....this is all that is visible in todays Telecom war and the winner is the Aam Janta ...who benifits out of this in a big way ......
Thus the new talk in town is the buzz that is created by the telecom gaints with their CSR ads :) ....... Idea comes with save paper,Aircel with save the tigers ..........will be good to see what is Airtel and Vodafone and not to forget the baap of all the offers ,Relinace going to save ............This is all emotional marketing.
The goodwill of these brands increase and definately yes they do contribute towards making people think and do some thing for the betterment of the society at large .....Thus the ticker strikes and the result is the sea change in the thought process of so many people .
Hats off to the ad creators for creating magic in moments and giving a message that needs people to get involved.
1 comment:
I really aprecite u 4 ur work. Lage raho. Accept my request of friendship.
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